Preserving Italian Culture in the Digital Age

Nov 29, 2016

TEN QUESTIONS FOR: DEANNA SCOTTO, ’18

Italian major Deanna Scotto was recently selected for a prestigious internship with the U.S. headquarters of the National Organization of Italian American Women. Scotto has been working this semester in their Manhattan office, doing social media marketing for them, and her knowledge of Italian language was instrumental in her selection for this valuable experience. Erin Larkin, associate professor of Italian, says that Scotto “is the kind of student we would all like to have and would be an excellent representative for SCSU.”

We asked Scotto a series of questions about her internship, and her experiences as a student at Southern, and her career goals:

Tell us a bit about yourself.

I am a Junior Italian major (B.A.) with a minor in Communication. My hometown is Meriden, CT, and I attended high school at Mercy in Middletown, CT. At Southern I’m a member of the Honors College, Newman Society, Italianissimi Italian Club and I’m a tour guide!

Tell us about your internship.

I am a digital marketing intern with the National Organization of Italian American Women. While the organization is represented across the country, I work out of the main office in Manhattan, NY. I take the train into the city two days a week.

I first discovered the organization and internship during an assignment for one of my Communication classes, and this semester everything worked out really well with my class schedule so I applied! The internship lasts the semester, with is perfect because I am going abroad for the spring. Most of my work involves keeping our many lanes of communication updated: the website, mailing lists, Facebook, Instagram and Twitter.

How do you balance school and your internship?

I am very fortunate that three out of my five classes only meet once a week, and that all of my classes meet in the beginning of the week. I do most of my homework on the train rides. It’s about an hour and 45 minutes each way, so I’ve got plenty of time to get things done.

What was it about this internship that made you want to apply for it?

I am of Italian descent, and I attended an all-girls high school, so I can really identify with the values of the National Organization of Italian American. It also was a great way to bring together skills I’ve learned in my Italian major and in my Communication minor.

What was your experience with social media before applying for the internship?

Being the former president of the Italian Club on campus, Italianissimi, probably prepared me the most for this internship. Many of the goals of the Club and Organization are the same (although scale is pretty different). Through the club I already had practice engaging our followers and members on platforms like Instagram, Twitter and OwlConnect.

What do you enjoy most about your academic experience at Southern?

The Honors College has really enriched my experience at Southern. My favorite professors have been Honors College faculty, and I really enjoy being part of a tight-knit group of students. I also lived in the Honors College Living Learning Community my freshman year, and it made the transition to college really special.

Have you done any other internships or had any other professional experiences during your time at Southern?

I haven’t had any other internships, but I would definitely be open to more opportunities later on. Right now, I’m focused on preparing to study abroad next semester, and beginning my thesis when I return.

What is the most important thing you’ve learned from your internship?

The most valuable thing I’ve learned through this internship is all of the resources focused on preserving Italian and Italian American culture. There are so many opportunities to connect with Italian heritage, particularly in the Northeast. I also have really appreciated the overall professional experience and being the New York City environment.

How is doing social media professionally different from doing it in your personal accounts?

I’ve found that the primary difference is what type of response you’re trying to get. In my personal accounts, it’s more of a one-way communication. Professional accounts focus more on getting a response from followers and members and engaging them in comments, retweeting, etc. Your goal is to build a loyal community that with potential of becoming active members in the organization.

What is your ultimate career goal?

Ideally my dream job would be working for an Italian or Italian American cultural organization. I’m open to a lot of different things, maybe in the translation or tourism industries. At the end of the day, my passion is sharing my heritage and promoting Italian American culture.

Business Students Offer Valuable Recommendation for Shelton Company

Jan 26, 2016

It was a simple suggestion that grabbed the attention of Modern Plastics President Bing Carbone: If he hired someone for just six hours a week to update social media accounts, brand recognition would rise and marketing costs would drop.

That nugget of advice – backed by solid market research – came not from a high-priced consultant, but from a group of five business-minded students at Southern Connecticut State University.

The hiring recommendation was part of a larger social media campaign to help the Shelton-based plastics distributor increase profits and boost sales of two older products, Plexiglas acrylic and COVESTRO MAKROLON® Polycarbonate. The proposal netted the students a $1,000 prize from the company.

“Wow, I’m blown away,” said Carbone after listening to the students’ pitch at the School of Business during the week of final exams. “I’ve been to other presentations and have been thoroughly disappointed. Here, I can’t say enough.”

The presentation was the culmination of a semester-long project aimed at giving students a real-life experience in the business world, says Robert Forbus, associate professor of marketing and assistant to the dean of the School of Business. The project was part of a marketing class he taught during the fall semester.

Forbus divided the class into six teams, asking each to research ways Modern Plastics could tap back into the Plexiglas and polycarbonate market. The company shifted its focus away from those products over the years, favoring the larger profit margins of high-end engineering and medical grade plastics, but other companies have found them profitable. Forbus then gave the teams 10 minutes each to pitch their ideas.

“Ideally, what they’ll leave this class with is a new skill that’s very much in demand in the workplace,” Forbus says. “Plus, they’ll have a deliverable – this plan – that they can actually show to a hiring manager.”

The winning team suggested numerous ways the company could increase sales by stepping up its online presence – using blogs, targeted ads, discounts and promotions and more frequent and engaging Facebook posts.

Carbone said just as he had hoped, the students approached the problem with fresh ideas and a youthful perspective.

While he intends to use some recommendations from each team’s presentation, he said the winners stood out by offering something he could implement immediately. Carbone said he’s thinking about offering the new social media position to a Southern student as an internship.

“I thought they hit it right on the nose with things I ought to be doing,” Carbone said. “I feel that I could implement their ideas tomorrow.”

The university-business partnership began after Carbone approached Judite Vamvakides, SCSU director of annual and leadership giving. Carbone’s two daughters attend Southern, and he said he wanted to give something back.

Vamvakides arranged for Forbus and Provost and Vice President for Academic Affairs Ellen Durnin to tour the plastics company, and during their conversations, the contest was born.

Members of the winning group said the experience was nerve-wracking, especially since they had to start more than three weeks before the deadline after being told their first plan wouldn’t work.

“We initially wanted to do something with 3-D printing, but they didn’t have the manufacturing ability, so we had to start from scratch,” said senior Charlie Dunn.

Junior Chanelle Clarke said the presentation helped her overcome her fear of public speaking. “I was really shy and nervous about the whole process, but my teammates really encouraged me to go out there and kill it,” she said.

Senior Brielle Grestini said the most valuable lesson was learning how to work together as a team. Other winning team members were seniors Ashley Tomanio and Melanie Sivo.

Durnin said the students’ role in the project should give them an edge in job interviews, and she commended Forbus and Carbone for providing the opportunity. “This is a real focus of what we do in this school,” Durnin said. “We want students to feel as if when they leave here, they have the skill set they need to succeed.”