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She did what she loved and success followed. Julia Rotella, ’17, graduated summa cum laude after being spotlighted as one of the country’s top student marketers.

Among the 11,000 students who are members of the American Marketing Association (AMA), graduating business administration major Julia Rotella is a standout, finishing second in the organization’s 2017 Student Marketer of the Year competition. “It was really amazing to see my name up on the screen,” says Rotella of the honor, which was sponsored by Northwestern Mutual and announced at the AMA’s International Collegiate Conference in New Orleans in March.

The Monroe, Conn., native has always been drawn to the world of business. “I knew I wanted to be a marketing major since I was very young. As a kid, I actually had an eBay account and would sell things,” says Rotella. She also assisted her mother at craft fairs — learning about trade shows and how to best display products. “I enjoyed the satisfaction of selling things — being able to see the results of marketing. . . . Of course, I didn’t know that it was called marketing at the time,” she says with a smile.

That changed in Rotella’s sophomore year at Masuk High School in Monroe, Conn., when she enrolled in a marketing class. “I remember thinking, ‘Yes! This is what I want to do,’” she says. A gifted high school student, she took Honors level and Advanced Placement courses — and was an ideal candidate for very selective colleges and universities. After considering tuition costs, she chose Southern where she was accepted in the Honors College and received a Presidential Scholarship, a merit-based award that covered her full in-state tuition and fees for four years.

Choosing to commute to campus, Rotella made the most of her Southern experience, joining Southern’s collegiate chapter of the AMA, now known as SUMA — SCSU Undergraduate Marketing Association. As a sophomore she became president of the organization, a post she held until graduation. “SUMA has really helped me to become rooted here, to feel like I am part of a community,” she says.

It’s a community marked by achievement. In 2017, SUMA was a semifinalist in the AMA’s prestigious Collegiate Case Competition, finishing among the top 17 colleges and universities. (Semifinalists and finalists were listed in alphabetical order within each category without a specific ranking.) Southern was the only institution of higher learning in Connecticut to reach this level — and joined Providence College as one of only two in all of New England.

The competition — open to AMA’s 370 collegiate chapters — challenged teams to develop a comprehensive marketing plan for e-commerce giant eBay. Southern’s chapter tackled the assignment admirably. “The students were thrilled. They deserve a lot of credit for finishing in a group that included representatives from some very prestigious schools,” says Randye Spina, assistant professor of marketing and SUMA’s faculty adviser. SUMA also received the AMA’s award for outstanding chapter planning.

Looking forward, the group hopes to build on its success under the leadership of Jennifer Bucci, incoming SUMA president. Among the organization’s greatest challenges — obtaining funding to attend the AMA’s international conference. “They are going to make finals,” says Rotella, who is seeking a position with a marketing agency. “I am not going to be a part of it. But I will be watching from the outside. It’s going to be amazing.”

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Passing the Torch
More from recent graduate Julia Rotella, ’17, including a few of her tips for current and future Owls.

Self-Motivated: As a sophomore, Rotella launched her own company, JR Marketing. She’s created websites, logos, brochures, social media posts, and more for numerous clients, including the Monroe Youth Commission, the Monroe Economic Development Commission, Alcohol and Drug Awareness of Monroe (ADAM), and others.

Scholarship support: In addition to the Presidential Scholarship, Rotella received the Eleanor Jensen Endowed Scholarship and the Anthony Verlezza Endowed Scholarship.

Advice to Honors College students: “Push through it. At times, the work load is very strenuous. But if you are in the Honors College, it’s because you can handle it.”

One recent honor: Southern’s Scholastic Achievement and Leadership Award in Marketing in May 2017

Real-world experience: Rotella had marketing internships with TeamDigital Promotions; GoECart, a provider of on-demand ecommerce solutions; Talking Finger, a social media marketing agency; and ASSA Abloy, an international company offering a complete range of door-opening products, solutions, and services.

On building relationships: “Talk to your professors. If I had a question about a paper or an assignment, I’d meet during their office hours. . . . Having those conversations helped me a lot.”

Get involved: “College is what you make it. If you are motivated . . . a go-getter who is going to make things happen, then you are going to enjoy your experience. I enjoyed my years at Southern because of SUMA Marketing.”

Haitian native Rey Alabre, ’09, is living the American dream — in the spotlight as one of the top franchise owners in the nation.

Rey Alabre, alumni, school of business

Husband and wife Nathalie and Rey Alabre, ’09, receive the H&R Block National Franchisee of the Year award.

Growing up in Haiti, the poorest country in the Western hemisphere, Reynold “Rey” Alabre, ’09, was surrounded by inspiration. “My mother was a single parent, raising my sister and me in poor conditions,” says Alabre. “But she always had a business mindset. She did everything she could as far as businesses to help support us. Selling clothes, shoes, candies.” Eventually, the hardworking mom began traveling to the Dominican Republic — located next to Haiti on the island of Hispaniola — to buy items less expensively and earn a greater profit.

Her determination left a lasting impression on Alabre, who today runs a successful H&R Block franchise in Bridgeport, Conn. In October, H&R Block, the global tax services provider, named Alabre the National Franchisee of the Year, recognizing him for excellence in the one to two store category among more than 1,500 franchisees considered for the honor.

The achievement is particularly sweet for Alabre, who crossed the ocean and numerous hurdles on the way to success. “My first day in the U.S. , it wasn’t that great,” says Alabre, who flew to the U.S. alongside his sister in winter 2002. It was the first time Alabre saw snow, and he was wearing a thin T-shirt, comfortable attire in his island homeland. He expected to be met at the airport by his father, who he hadn’t seen in about 15 years. But there were complications. Alabre’s father hadn’t yet told his wife in the U.S. that the teens were coming and didn’t travel to meet them — and so the two waited alone at the airport. Neither spoke English. Eventually, they fell asleep. Alabre was 18.

Today he shares the story matter-of-factly, smiling when he recounts the high point of that day. “A limo driver at the airport heard my sister and I speaking Creole. He asked us where we were from and our names,” Alabre says. The driver coincidentally knew another Alabre — the teens’ half-sister Angelina — and he drove them to her home.

Despite this inauspicious start, Alabre swiftly found his way. He attended Bassick High School in Bridgeport, Conn., rapidly learning English. “I’m a poet, so I picked it up quickly by writing,” he says. He also loved music, but at the urging of family and friends decided to study computer science at the University of Bridgeport. Later realizing the computer science field wasn’t a good fit, he transferred to Southern to major in business administration. When he took an accounting class, he knew he’d found his calling.

Life wasn’t easy. Alabre was homeless at one point, living in his car for several weeks. But he persevered. He worked full time while attending school, holding posts as a security guard and as a factory worker. (While still a student, he applied to work at H&R Block but was turned down.)

At a Southern professor’s recommendation, he began volunteering with the Volunteer Income Tax Assistance (VITA) program, which offers free tax help to people with low incomes, disabilities, and limited English. The following year, VITA asked him to manage the site where he volunteered. When others outside of the VITA program began asking Alabre to complete their taxes, he took the leap and started a business. “I was a junior then,” he says. “One of my instructors at Southern told me exactly what to do — step by step. I rented an office space in Bridgeport for very, very little. In the beginning, it was just me . . . But then we needed to move to a bigger office.”

Eventually he partnered with H&R Block. “It is a very good relationship,” says Alabre. “They are very supportive of what I am doing in the community.” Which is quite a lot. Building on experience gained volunteering in college, Alabre supports numerous community organizations, from the Connecticut Food Bank to the Bridgeport Public Library. He also has launched his own foundation, Mind is Power, a nonprofit committed to expanding educational opportunities.

Business continues to thrive as well. The H&R Block National Franchisee of the Year award caps off a string of honors for Alabre, who also received a Mission: Possible Award from the Bridgeport Regional Business Council and was a finalist in the Celebrating Diversity in Business competition run by Business Journals.

About seven years ago, he also became a U.S. citizen. “That was one of my proudest moments,” he says. “There is no way I could accomplish all that I have in Haiti. I moved to the U.S. for hope — for a better life — and I have found that.”

 

 

Joe Andruzzi, Walter Camp Award

Former Southern Connecticut State University All-American Joe Andruzzi has been named the 2016 Man of the Year by the Walter Camp Foundation. He was recognized at the organization’s 49th annual Awards weekend on January 14-16.

The Walter Camp Man of the Year award honors an individual who has been closely associated with the game of American football as a player, coach or close attendant to the game. He must have attained a measure of success and been a leader in his chosen profession. He must have contributed to the public service for the benefit of his community, country and his fellow man. He must have an impeccable reputation for integrity and must be dedicated to our American Heritage and the philosophy of Walter Camp.

A two-time All-American at Southern, Andruzzi won three Super Bowls while with the New England Patriots from 2000-04 and was named to the squad’s All-Decade Team. He also played with the Green Bay Packers and Cleveland Browns during his NFL career.

Off the field, Joe and his wife Jen have worked tirelessly to support those in need. Andruzzi has been recognized with the Ed Block Courage Award in 2002 and the first Ron Burton Community Service in 2003.

In 2007, Joe himself needed help as he was diagnosed with non-Hodgkin’s Burkitt’s lymphoma. Following his recovery, he and his family founded the Joe Andruzzi Foundation and have been committed to tackling cancer’s impact by providing financial assistance for patients and their families to help them focus on recovery.

In addition to his great work helping others, Joe’s personal life story is even more inspirational. His three brothers are all members of the New York City Fire Department, and all three responded to the attacks on the World Trade Center on September 11, 2001. During the 2013 Boston Marathon, he was able to help injured people following the bombings.

Andruzzi was also previously named the 2010 Man of the Year by the Gridiron Club of Greater Boston.