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Graduation

Jesse Manning, '18, and Heidi Reinprecht, '17

Recent graduate Jesse Manning, ’18, and his girlfriend, Heidi Reinprecht, class of ’17, are already using their communications expertise to change lives 7,000 miles away in Uganda.

Manning, 22, and Reinprecht, 25, who have started their own film production company, will fly to Uganda July 12-25 to film a documentary on a primary school built from donations that has positively changed life outcomes for more than 550 children from nursery school to 7th grade.

Their hope is that by telling the poignant stories about the value of education through the eyes of the children, parents, and educators, more people will want to donate money and/or time to the cause.

“Making the film will make them grow in ways you can’t imagine,” Reinprecht said of the documentary. “It’s a small, grassroots organization and I don’t know how they do it.”

The school was established through HELP International Uganda, a partnership between HELP International and the Ugandan people in Eastern Africa. The mission focuses on breaking the cycle of poverty, illiteracy, and hunger in the small, poverty-stricken Ugandan village of Masese.

Manning, who hails from Trumbull, majored in communication and became enthralled with the cause after a friend, Christopher Martin, who attends Molloy College in New York, returned from an internship in Uganda.

Martin couldn’t stop raving about the beauty of the school’s impact through educating, feeding, and delivering medical care to 550 impoverished children who wouldn’t otherwise be able to attend school. Primary school in the village normally is not free and so many don’t automatically receive an education. When Martin shared his experiences, Manning felt an instant connection.

“$1 there can help feed a family for a week, $30 can change someone’s life,” Manning said. “I felt I wanted to do my part.”

The couple already has a film company — Little Tree Farm Productions — and the farm in the name is intended to convey that people can “grow their ideas,” Reinprecht said.

Promoting the school through film “felt natural,” said Reinprecht, who noted, “I’ve always wanted to help people,” she said.

The couple has raised $5,000 toward the trip — enough to get them there — but are fundraising about $10,000 more to pay the rest, including insurance, medical expenses such as vaccinations, and production costs.

They are donating their time to make the film.

The pair met in their first film class at Southern and were always paired after that in class.

Reinprecht, originally from Watertown, graduated in 2017 with a bachelor’s degree in communication with a concentration in film and television.

Reinprecht says she has sensitive ears and is an audio production specialist, while Manning is a natural with the camera.

“He’s my extra set of eyes and I’m his ears,” she said.

Their approximately 40-minute documentary will highlight the climate of the village before the school was built, what it has become, and an expansion planned for the future.

“We want people to take away from it that they can really help,” Manning said.

Reinprecht added, “The children love this school.”

Martin became involved during his sophomore year of college when he interned with a global justice NGO aligned with the United Nations. Martin’s area of expertise was micro-finance, which included giving small business loans to people in developing nations.

His professor was involved in the school in Uganda.

“We decided to team up to give small business loans to people in the village,” Martin said.

But he fell in love with the school as well, and this summer Martin will make his fourth trip to Uganda in three years, volunteering in the school, tutoring the children, and helping in any other way needed.

“The people there are just so amazing,” Martin said. “They are extremely poor – they live on about $1 per day, but they’re so friendly and excited we’re there.”

Martin is excited about the impact of his friends’ documentary.

“The biggest thing for people who have not seen the project – film might make them want to help,” he said.

Sterling White speaks at the Graduate Student Research and Creative Activity Conference

“It’s all for Lotus,” says Sterling White, referring to his young daughter. White graduates this month with his M.S. in sociology and says his daughter has been his main motivator behind his academic success. Of Lotus, he says, “she is going to have a better life due to my time in grad school.”

White has made the most of his time in graduate school. In addition to his scholarship, he has been an active member of the Southern community, as well as a driving force for students on campus. He wants to help undergraduate students not make the same mistakes he says he made during his college years, and his passion for guiding students to make good decisions is what has informed his work in student affairs. White served as a graduate intern in New Student & Sophomore Programs (NSSP) this year and prevously had worked as a graduate writing tutor in the Academic Success Center. “It was an awesome experience, helping students,” White says, adding that he has increased the scope of his interactions with students over his three years at Southern, and “it’s been a great progression of experience.”

As a NSSP graduate intern, White managed enrollment for orientation and transfer orientation. He also served as adviser to the sophomore class and did some success coaching with students. Cassi Meyerhoffer, assistant professor of sociology, who worked closely with White when he was her graduate assistant, says he made a real contribution to students’ success. “I think Sterling benefited from working closely with students as he clearly has a passion for teaching,” she says. “His work in the student success center was incredibly beneficial for our students—I consistently had students from my classes comment on his help with their writing.”

As a sociologist, White’s research interests include sociology of education; sociological theory; race and ethnicity; urban sociology; gender; and race and class. Yet his involvement in the Southern community characterized his graduate school experience as much as his academic work. Among his significant activities on campus were his roles as president of the Graduate Student Affairs Committee (GSAC), co-chair of the Graduate Student Research and Creative Activity Conference Organizing Committee; chair of the Social Functions Sub-Committee of GSAC, and a member of the Presidential Inauguration Committee, the Newtown Screening Planning Committee, the Provost Search Committee, and the President Inauguration Celebration Committee.

“It’s been phenomenal here,” White says. “I’m so grateful for all the opportunities I’ve had at Southern. GSAC opened a lot of doors to me.” One significant legacy White leaves at the university is the Graduate Student Research and Creative Activity Conference. He and Graduate School Dean Christine Broadbridge came up with the idea of letting students showcase their work, and thus was born the conference, which was held for the second time this spring.

Sterling White with members of the conference organizing committee at the Graduate Student Research and Creative Activity Conference

White gave a number of campus and conference presentations, both on student success and on his research interests. His work with Meyerhoffer resulted in a presentation he gave with her at the 2016 Annual Meeting of the Eastern Sociological Society in 2016: “Colorblind Racism, Social Desirability and Neighborhood Preferences.”

Color-blind racism, he explains, is when people say they don’t see color in others of different races. “They’re ignoring systemic racism,” he says. Meyerhoffer’s and White’s research looks at the idea that people want to live around people who look like them and are like them. That’s not always true, White says. Their research seeks to understand why people live in certain areas.

White’s undergraduate research also explored race: during his senior year at CCSU, his thesis was “African-American Masculinity – A Health Crisis,” which looked at food behaviors within African American men’s households. As an undergraduate at CCSU, White majored in sociology with a minor in psychology. But, he says, he wasn’t always the kind of student he has been at Southern. He played soccer and “came into the university as a student athlete, so I only knew other athletes. I didn’t have a friendship network to support me academically. It’s why I wanted to work with sophomores – I want to help students not make the same mistakes I’ve made.”

In addition to working in NSSP at Southern, White gave a talk entitled “A Tale of Perseverence – Creating Support Systems and Self-Efficacy” at the 2017 Annual Meeting of the Eastern Sociological Society, at a session geared to undergraduates. “I wrote a paper on how I created my own support systems,” White says. “But it also has helped me to believe in myself and believe that I’m able to do graduate work.” He wants to go on to earn a Ph.D. in sociology.

White grew up in Middletown and still lives there with his wife and daughter. “My wife has been awesome in helping support me during my school,” he says. He counts himself lucky to have an amazing family to support him in his academic achievements and goals. “I never thought I’d be doing the things I’ve been doing,” he says.

Jonathan Gonzalez-Cruz is beating the odds. “Graduating college as an undocumented student is the exception — not the norm,” he says.

Statistics verify his words. About 65,000 undocumented students graduate from U.S. high schools every year — and just 5 to 10 percent go on to college, according to the College Board’s 2009 report, Young Lives on Hold. But on May 18, Gonzalez-Cruz will cross the stage of the Webster Bank Arena in Bridgeport. Conn., to accept a degree in mathematics and economics from Southern Connecticut State University — with departmental honors in the latter.

Gonzalez-Cruz was born in Mexico City and came to the U.S. with his family when he was 4 years old. Today, the 22-year old is in the U.S. through the Deferred Action for Childhood Arrivals (DACA) program. It’s an increasingly precarious position, and as a result, he’s spent his college years juggling — balancing the demands of intensive Honors College courses, two challenging majors, and political activism at the local, state, and federal levels.

He says the undeniable pull toward political activism began the day after Donald Trump was elected president. “I remember that night — realizing that not only my future as an undocumented immigrant was threatened, but also the futures of my brother, my mother, and many of the kids I worked with as a catechism teacher and during summer camps,” he says.

Gonzalez-Cruz [second row, second from right] joins others in support of undocumented students.
Gonzalez-Cruz has felt the anguish of family separation personally. He was only a sophomore in high school when his father was deported to Mexico after a minor traffic stop led to his arrest. He clearly recalls being unable to say goodbye, watching the Immigration and Customs Enforcement (ICE) van drive away, and realizing that his father wouldn’t return home.

Despite the heartbreak and turmoil, Gonzalez-Cruz excelled at school, even tackling challenging advanced-placement courses. In 2014, he enrolled at Southern where he was accepted into the competitive Honors College and was awarded a prestigious Presidential Merit Scholarship, which covered full tuition and fees. He immersed himself in the Southern community, mentoring high-achieving, low-income students from New Haven Public Schools through the Gear Up program and serving as an undergraduate teaching assistant.

Then, as threats to DACA became widespread, he made a decision. “I knew there were two pathways in front of me: remain silent and let whatever happens happen, or take an active role fighting for the fate of undocumented immigrants and their families,” he says.

Jonathan Gonzalez-Cruz, ’18, appearing on Fox 61.

Gonzalez-Cruz chose the latter. He joined Connecticut Students for a Dream, an undocumented-youth-led organization. With the group’s help, he led events for undocumented immigrants in the community and also held presentations for educators who worked with this population. Eventually, Gonzalez-Cruz decided to take a more public role, sharing his story with the media to draw attention to the plight of immigrant families. “My involvement centers on immigration because I understand the pain of coming home every night to an empty plate at the dinner table,” he says.

He’s seen numerous triumphs. Lobbying efforts in Washington, D.C., secured the support of U.S. Senators Richard Blumenthal and Chris Murphy, both of Connecticut. In December, he was elected vice president of the Greater New Haven Young Democrats. More recently, the Southern senior helped lobby successfully for passage of a Connecticut bill that allows undocumented students to apply for institutional aid.

“I am so proud that we were able to help get this legislation passed,” says Gonzalez-Cruz, who received the university’s Economics Honors Award in 2017 and 2018. He continues: “As citizens, we should work to make it possible for all students — regardless of their immigration status — to achieve their goals and realize their dreams. When they do, we all win. These students are our future. They are going to change the world.”

Connecticut Gov. Dannel P. Malloy signs legislation that allows immigrant students without legal status to be eligible for institutional financial aid at state-run colleges and universities. “I am so proud that we were able to help get this legislation passed,” says Gonzalez-Cruz witnessing the signing, seventh from right.

Gonzalez-Cruz will be among them. He was an immigration law intern with the firm, Krasnogor & Krasnogor, and plans to attend law school — with a goal of working toward immigration reform. In the meantime, he is a top applicant for the highly competitive Congressional Hispanic Caucus Institute’s Public Policy Fellowship Program. The final selections will be announced later this spring.

For now, graduation is on the horizon. “It’s not just for me,” he says. “It’s a way to honor my parents and all of the sacrifices they made when they decided to come to the U.S. They gave up their families. They knew they wouldn’t see their mothers, their fathers, their siblings. . . . I can never repay them, but I know this is what they wanted. And I know that none of this would be possible without them.”

Mick Powell is a poet who, she says, “likes revolutionary acts of resistance.” Resistance and revolution can take many forms, and Powell weaves both into her writing through poetic form, language, subject matter, and imagery. “I like that poetry can challenge what we typically think of as poetry,” she says, and indeed her own poems – often provocative and experimental – can push the reader out of familiar territory.

Powell, who graduates this spring with her MFA in creative writing, has just won two major prizes for her work, so her powerful writing is garnering significant attention. Her chapbook, chronicle the body, won the 2017 Chapbook Contest held by Yemassee, the official journal of the University of South Carolina, and her poem “last night I dreamed KJ undead” was a winner in the Winter Writing Contest sponsored by Columbia Journal, based in the Graduate Writing Program at Columbia University School of the Arts. The chapbook is based on the thesis she wrote for the MFA, and the poem she wrote for her friend KJ, who was murdered in the Pulse nightclub massacre in Orlando.

Powell says of her work, “My tendency is to write about bodies and how we use them. Sometimes when we experience violence or hear about it, we forget that both parties are human beings. My call to remember the body is to show that we’re all human.” She shares the stories of people whose stories don’t usually get shared, she says, “sometimes my own stories and sometimes other people’s stories.”

English Professor Vivian Shipley, who was Powell’s thesis adviser, says Powell’s poems are “memorable because they are physical and remind us to think of people who might otherwise be forgotten. What unites her intense and compelling poetry is her knowledge that in spite of the complexity of being human, we cannot allow a world that threatens to drown out song to swallow passion and laughter. Mick Powell’s poems contain a deep understanding of what it is to be human because she has cored them from the heart.”

Like many writers, Powell began writing when she was a child. She grew up in Bridgeport and attended an art high school in Trumbull, where she focused on creative writing, writing mostly fiction while also “dabbling in poetry.” She started a literary magazine at her high school and was the fiction editor. “I definitely thought of myself as a fiction writer then,” she says, but when she went off to college at the University of Connecticut, a poetry survey course she took in her first semester intrigued her. “I became interested in how poets tell stories as opposed to how fiction writers tell stories, “ she says. “Poetry allowed me to explore different forms of narrative.”

With the rise of spoken word and slam poetry, and their accessibility through such online platforms as YouTube, Powell says she became more familiar with these forms. She shifted from writing fiction to writing poetry as an undergrad, but “always knew I wanted to go to grad school. I was especially interested in women’s studies and poetry and found myself wanting to talk about poetry through a women’s studies lens.” She was attracted to Southern because of both the Women’s Studies Program and the MFA program and started at the university in 2016.

Of her prize-winning work, Powell says that the chapbook is a collection of experiences, “a lot dealing with my family, but also asking, how do we navigate in the world, how does the Internet facilitate our interactions with each other? Relationships are very important to me – familial relationships, relationships with ourselves and with the community, as well as love relationships.”

Chapbook judge Aaron Coleman, a poet whose work Powell admires, said of Powell’s collection: “Urgent music and breathtaking self-reflection spill from chronicle the body. …I’m also reminded of all the ways we must work to remember the simple miracle of our bodies, their wounds and healing, in a world that so often refuses to see the body’s – in particular: black women’s bodies’ – trials and complexities. But chronicle the body lives and sings in the midst of our American mess, crafting its own rituals and music. . . Especially in our current moment of unmasking dangerous facades of masculinity, I’m grateful for the brilliant courage we witness here. chronicle the body is a collage of the sacred, mundane, familial, and existential; together, these images, emotions, and stories thrive as one ecstatic whole….chronicle the body’s time has come — as both testament and challenge, this is a book we need.”

As the winner of the chapbook contest, Powell will receive $1000 and 25 copies of her published chapbook. For the Columbia contest, her poem will be published in the journal and she will receive $500.

Currently the dean of students at a social justice high school in New Haven, Powell says that after she graduates she’d like to teach. “I like to talk about poetry, and I like to support people on their journey.”

Read a sampling of Powell’s writing:

“i am thinking of fire forgiveness my mother (and fire)” – published in Apogee, 31 May 2017

Four poems by Mick Powell – published in Crabfat Magazine, April 2018

 

 

Jerry Angelica Photography

Graduating senior Terri Lane is ready to sing, to raise her voice — a soulful, mighty four-octaves — to the rafters for the latest in a lifelong series of standout performances.

Lane has opened for Foreigner and the late Johnny Winter; won WPLR’s Battle of the Bands; and sung backup for Michael and Orrin Bolton, Harry Connick Jr., Eddie Money, and a host of others. But May 18 marks a special milestone for the self-described “bluesy rocker chick,” who will sing the alma mater at Southern’s undergraduate commencement exercises — minutes after crossing the stage to receive a bachelor’s degree in music.

Commencement is a celebration of beginnings, but this will be a culmination of sorts for Lane, the final of three performances packed into an emotional two days. Southern also will hold two graduate commencement ceremonies on May 17, and Lane will sing several songs at both, including a personal selection, “Bridge Over Troubled Water,” by Simon and Garfunkel. She’ll preface each with a short recollection. “About my journey and how there is always hope — and a helping hand to get us through,” she says.

After completing several classes during Southern’s summer session, Lane moves on to Columbia University, Teachers College to begin its prestigious graduate program in music and music education. Making her achievement all the more inspiring, she’s overcome years of horrendous childhood abuse at the hands of her mother, who suffered from severe alcohol and drug addiction.

“We lived in an upper-middle class part of Trumbull, and no one knew what was happening inside of our house,” says Lane, who recalls wearing pants and long sleeves to hide bruises — and missing school when her injuries were too severe to cover. “I was bullied because I was so thin and withdrawn,” says Lane, who still managed to earn top grades.

She suffered through years of abuse before a guidance counselor stepped in. “The types of stories I was telling . . . they just couldn’t believe it at first. It sounded preposterous. What mother would starve her own child,” says Lane. She was placed with a loving foster family for a time. But her mother refused to relinquish custody. Eventually, after being forced to return to her original home, Lane was emancipated as a minor at the age of 15.

She eventually found peace with her mother — and, says that today, she holds love and forgiveness in her heart. Later, when both her mother and a half-brother died in separate drug overdoses, she says the sense of loss “put her into a tailspin.”

Music major Terri Lane, ’18, performing at a sold-out concert at Toad’s Place in 2007. Photo: Andrew Wallach Photography

Through it all music was a saving grace. At the age of three, Lane sat at her grandmother’s piano, “pinging” out melodies heard on the radio. When she was 11, she began classical voice training — and received her first standing ovation at the age of 14 at a school concert. “School and music were my only outlets. They kept my alive,” she says.

Plans to attend college on scholarship to major in music were put on hold. But music remained a touchstone — a source of income and solace. “I never said no to a gig,” says Lane, with a smile. “I was in the studio and performing musical theater at a professional level. . . . I studied acting and got into my first band. I wrote songs.”

She also began working in the energy sector, taking classes at Rensselaer Polytechnic Institute at Hartford and moving up the corporate ladder. She was working in management, when she had an epiphany and finally resigned. “It was time to change my lot — to go after my dreams completely, ” she says. In 2010, drawing exclusively on her extensive industry experience, Lane became an instructor of voice at the University of New Haven. The work united her love of music and teaching — and ultimately confirmed the importance of earning an undergraduate degree to further her career.

Lane’s path led to Southern, where she started undergraduate classes in spring 2014. “When I researched the schools, Southern was it,” she says. “I’d researched the professors, the degree plan, and everything offered. I was so amazed by the experience of some of the professors — especially their musicianship. . . . It was very important to me that they be actively involved in music.”

Terri Lane, ’18, [third from left] was one of the first recipients of the Stutzman Family Foundation Music Scholarship, funded by the Stutzman Family Foundation. Highly accomplished as a Southern student,
Walter Stutzman, ’09, is an award-winning adjunct faculty member. From left: Stutzman and Stutzman Scholars Kristen Casale, ’17; Lane; Jaromy Green; Mary Rose Garych, ’17; and Brendan Donovan, ’18.

After successfully auditioning, Lane was named one of several recipients of the first Stutzman Family Music Scholarship, funded by the Stutzman Family Foundation. Like other music majors and minors, she also benefited from the Southern Applied Music Program, which provides free weekly voice or instrument lessons. The program is funded by the Stutzman Family Foundation as well.

“When I started, I could sing about 3¾ octaves. They have taken me a little over four octaves since I have been here. I am actually stronger than I have ever been as a singer,” says Lane, who worked with applied lesson instructor Rebecca Barko.

The faculty, in turn, are effusive in their praise of Lane. Craig Hlavac, interim associate dean of the School of Arts and Sciences, comments on her acceptance into Columbia University’s graduate program: “This is a testament not only to her perseverance and talents, but also [to] how Southern can prepare students from all backgrounds to thrive in both employment and at the graduate level.”

Lane, meanwhile, can’t wait to begin the next phase of her education. She plans to start performing again once settled into graduate work — and says she’ll keep sharing her story to help others hurt by abuse. She hopes her words of survival bring courage and solace.

“I know what it is like to play in front of thousands of screaming fans — to feel that extraordinary rush of love,” she says. “ I don’t hold anything back when I sing. I give everything — even the pain. It’s the only way I know. That’s how I healed myself over the years.”

Lynn Houston

After a near-death experience, you really figure out what’s important, says Lynn Houston, a poet who graduated this May from Southern’s Master of Fine Arts in Creative Writing program. Houston’s collection of poems, “Unguarded,” recently won the inaugural Heartland Review Press prize, and will be published this fall by the press. The collection is Houston’s first book, but she also now has two other books of poetry under contract.

Writing poetry wasn’t always part of Houston’s life plan. But a few years ago, after Houston had begun keeping bees as a hobby, one day she was stung and went into anaphylactic shock. “I woke up in the hospital afterwards and thought about my bucket list,” Houston says. Although she was a literary scholar, with a Ph.D. in English and a job as a college professor, “my heart is in poetry,” she says, and she began to make some life changes.

She started a small literary press – Five Oaks Press — with her graduate students. “I started it to have a small community feeling,” she says, “but we’ve grown and we have many submissions.”

Wanting to improve her poetry, Houston applied to several MFA programs and chose Southern’s. “I wasn’t winning contests with my poems before I came to Southern, and now I am,” she says. “I like my work better now than I did two years ago, before starting this MFA program. I’m now able to write the kind of poems I enjoy reading.” Houston points to the sense of community within the MFA program as being a key component of her success.

English Professor Vivian Shipley, one of Houston’s professors and her thesis adviser, says, “As a student, Lynn was brave enough to share very personal and difficult emotions with the other poets and she invited them to come along with her as she experimented with her poems. In order to pay tribute to all those who have served our country and those who sustained them while they were deployed, the moving and memorable poems in ‘Unguarded’ are dedicated to ‘all the women who have waited for soldiers to come home.’”

Houston explains that the poems in “Unguarded” are letters she wrote to her boyfriend when he was deployed with the National Guard last year. Some of the poems appear in the book just as they were, and some Houston edited to make into poems. “This book is my heart on pages,” Houston says.

She and her boyfriend met when she was at a writing residency program. They knew he was going to be deployed, but they didn’t know when. They were together only three weeks before he deployed, serving in the Middle East.

While he was away, Houston sent him many letters. She says that as she waited for him to come back, she was strongly aware of the passage of time. “I also felt I was part of a long tradition of women waiting for men to come back from war,” she says.

Houston explains that he had been wounded previously, having been deployed six of the past 12 years and adds that “he suffers these deployments. When he came back he was not the same man as when we met.”

When he returned to the United States after several months, she flew to Florida to meet him. He told Houston her letters had stabilized him, keeping him connected to home. They spent four days together, but soon after, he broke up with her. “He was not the same person,” she says. “I was heartbroken.”

She began collecting the letters she had written to him, working on them as poems, and sending the collection out to contests. “It’s very raw,” she says of the emotion expressed in the poems. “But now I can say it was worth it – I have the book – it lives on.”

One of the judges of the Heartland Review contest, Matt Brennan of Indiana State University, wrote of “Unguarded” that it is “a coherent whole, its arc tracing the emotional plot of a woman waiting for her lover to return from a military deployment. It effectively links the changing seasons to the speaker’s fluctuating psychic experience.”

Houston says she found it difficult to be the support system for someone who’s deployed, but she adds, “My poetry has been a huge part of my healing process.”

“For other people to see the poems means so much – no other prize will ever mean so much to me,” Houston says. “It’s the record of the beautiful person I am when I’m in love with someone.”

 

A selection from “Unguarded”:

 

I Miss the Fullness of Summer Light

I’ve been up since five, and I’ve had too much

of that cold, blue glow from the computer.

What happened to the golden light of summer?

Mellifluous and wild, like well-gathered honey

with a tangy, feral taste. I’m not just talking

seasons. I’m talking about light that loves us:

second story light with its full horizon, the wide

angle of light over dunes or rolling hills, the kind

we had during afternoons in the holler.

It’s the kind of light one has to wait for,

and like anything, waiting makes it worth more.

 

She did what she loved and success followed. Julia Rotella, ’17, graduated summa cum laude after being spotlighted as one of the country’s top student marketers.

School of Business and Honors College graduate Julia Rotella, '17

Among the 11,000 students who are members of the American Marketing Association (AMA), graduating business administration major Julia Rotella is a standout, finishing second in the organization’s 2017 Student Marketer of the Year competition. “It was really amazing to see my name up on the screen,” says Rotella of the honor, which was sponsored by Northwestern Mutual and announced at the AMA’s International Collegiate Conference in New Orleans in March.

The Monroe, Conn., native has always been drawn to the world of business. “I knew I wanted to be a marketing major since I was very young. As a kid, I actually had an eBay account and would sell things,” says Rotella. She also assisted her mother at craft fairs — learning about trade shows and how to best display products. “I enjoyed the satisfaction of selling things — being able to see the results of marketing. . . . Of course, I didn’t know that it was called marketing at the time,” she says with a smile.

That changed in Rotella’s sophomore year at Masuk High School in Monroe, Conn., when she enrolled in a marketing class. “I remember thinking, ‘Yes! This is what I want to do,’” she says. A gifted high school student, she took Honors level and Advanced Placement courses — and was an ideal candidate for very selective colleges and universities. After considering tuition costs, she chose Southern where she was accepted in the Honors College and received a Presidential Scholarship, a merit-based award that covered her full in-state tuition and fees for four years.

Choosing to commute to campus, Rotella made the most of her Southern experience, joining Southern’s collegiate chapter of the AMA, now known as SUMA — SCSU Undergraduate Marketing Association. As a sophomore she became president of the organization, a post she held until graduation. “SUMA has really helped me to become rooted here, to feel like I am part of a community,” she says.

It’s a community marked by achievement. In 2017, SUMA was a semifinalist in the AMA’s prestigious Collegiate Case Competition, finishing among the top 17 colleges and universities. (Semifinalists and finalists were listed in alphabetical order within each category without a specific ranking.) Southern was the only institution of higher learning in Connecticut to reach this level — and joined Providence College as one of only two in all of New England.

The competition — open to AMA’s 370 collegiate chapters — challenged teams to develop a comprehensive marketing plan for e-commerce giant eBay. Southern’s chapter tackled the assignment admirably. “The students were thrilled. They deserve a lot of credit for finishing in a group that included representatives from some very prestigious schools,” says Randye Spina, assistant professor of marketing and SUMA’s faculty adviser. SUMA also received the AMA’s award for outstanding chapter planning.

Looking forward, the group hopes to build on its success under the leadership of Jennifer Bucci, incoming SUMA president. Among the organization’s greatest challenges — obtaining funding to attend the AMA’s international conference. “They are going to make finals,” says Rotella, who is seeking a position with a marketing agency. “I am not going to be a part of it. But I will be watching from the outside. It’s going to be amazing.”

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SCSU_17_Julia-1292f-1

Passing the Torch
More from recent graduate Julia Rotella, ’17, including a few of her tips for current and future Owls.

Self-Motivated: As a sophomore, Rotella launched her own company, JR Marketing. She’s created websites, logos, brochures, social media posts, and more for numerous clients, including the Monroe Youth Commission, the Monroe Economic Development Commission, Alcohol and Drug Awareness of Monroe (ADAM), and others.

Scholarship support: In addition to the Presidential Scholarship, Rotella received the Eleanor Jensen Endowed Scholarship and the Anthony Verlezza Endowed Scholarship.

Advice to Honors College students: “Push through it. At times, the work load is very strenuous. But if you are in the Honors College, it’s because you can handle it.”

One recent honor: Southern’s Scholastic Achievement and Leadership Award in Marketing in May 2017

Real-world experience: Rotella had marketing internships with TeamDigital Promotions; GoECart, a provider of on-demand ecommerce solutions; Talking Finger, a social media marketing agency; and ASSA Abloy, an international company offering a complete range of door-opening products, solutions, and services.

On building relationships: “Talk to your professors. If I had a question about a paper or an assignment, I’d meet during their office hours. . . . Having those conversations helped me a lot.”

Get involved: “College is what you make it. If you are motivated . . . a go-getter who is going to make things happen, then you are going to enjoy your experience. I enjoyed my years at Southern because of SUMA Marketing.”

© 2016 Southern Connecticut State University.