Southern’s efforts to keep its community informed and uplifted during the COVID-19 pandemic have been acknowledged with six statewide awards recognizing the work of the Office of Integrated Communications & Marketing (ICM).
In the annual Public Relations Society of America (PRSA) Connecticut Chapter Awards, Southern’s team received two golds for its COVID-themed spring alumni magazine and its social media campaign highlighting a virtual commencement, in-person congratulatory yard sign deliveries and other efforts to honor the graduating Class of 2020.
Southern earned silver recognition for its public service awareness campaign highlighting racial injustice in the wake of the killing of George Floyd; its Virtual Commencement Ceremony video and President Joe Bertolino’s communication strategy during the pandemic, which included videotaped messages and Town Halls, and extensive social media.
A bronze award was earned for “We’re All in this Together,” a campaign in partnership with Southern’s development team that raised more than $500,000 to help meet students’ basic needs during the pandemic.
“This is wonderful recognition for the efforts of our talented communications and marketing team,” said Michael Kingan, Vice President for Institutional Advancement. “And it reflects very positively on our University’s efforts to keep the campus alive and engaged during the course of the pandemic.”